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Creating personas

Updated on January 14, 2022

For enhanced planning and understanding of your business processes, add participants to your Microjourney by creating personas. When you create personas, you group users by their responsibilities in a process, the channels that they can access, and the cases on which they work.

For example, for a hiring process, you can create personas that represent a job candidate, an HR worker, and a manager.

When you create personas, you define metadata that represents the users of your application. By visualizing users, you can easily plan and communicate the development of your application.

Before you begin: Define your case type, and then populate the case life cycle with stages, processes, and steps. See Adding case types to organize work.
  1. In the navigation pane of App Studio, click Users, and then click User management.
  2. On the Personas tab, click Add.
  3. In the New persona window, in the Persona name field, provide a descriptive name for your persona.
    For example: Enter HR worker.
  4. Select an avatar to represent the persona.
  5. Optional: To provide more information about the persona, in the Description field, enter additional text.
    For example: For an HR worker, enter A user that processes job applications.
  6. Click Submit.
    Result: Your application saves a new persona and adds it to the Personas landing page where you can view case types and number of users that you associate with the persona.
What to do next: Associate the personas that you create with your Microjourney. For more information, see Associating personas with case types.

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