To reach wider audiences, ensure that users of your application can create cases also outside Pega Platform by enabling cases for creation through web and chat channels. As a result, you help your customers reach their business goals in various scenarios that include different channels and flexibility of processing.

For example, when you enable a Book a flight case type for a creation through a web channel, a customer can start a new case to buy a flight ticket directly through a website or a chat instead of logging to an application.