As a marketing analyst, use the Customer Analytics Record (CAR) provided by
Pega Customer Decision Hub for Communications in a spreadsheet format to help design and
formulate new offers in Next-Best-Action
For example, if you want to create a monthly discount for customers who have been with
your company for more than two years, you need to know how long your customers have been
For more information about the Discount action, see Adding and editing an example of a Discount action.
Pega Customer Decision Hub for Communications Application Data Model Guide
Before you begin: Download the Communications Customer Analytical Data
Model spreadsheet from the Pega Business Excellence page.
What to do next: You can present your offer to the customer in a retention
scenario or use it in a negotiation to compare with other offers. See Comparing actions with Bundle Negotiator in the Pega
- In the spreadsheet, find the relevant data.
In this example case, search for the RelationshipStart
- In Next-Best-Action Designer, use the
RelationshipStart property to directly define the
eligibility conditions for the discount offer.
- In Pega Next-Best-Action Advisor, create the discount offer for your