Use the Pega Customer Decision Hub for Communications data model deployment with a
Pega-provided relational database. By using this standard, SQL-based technology you
maximize reuse and reduce implementation effort, particularly if you are deploying
applications for outbound or audience-driven marketing campaigns, or multilevel
decisioning (for example, strategies targeting households).
Optionally, you can use either the Decision Data Store (DDS), or combined relational and
DDS databases, depending on your scenario. For more information, see Configuring the Decision Data Store service.
Pega Customer Decision Hub for Communications Application Data Model Guide
Decision Data Store as the default database for decision records
Your customer analytic data store is contained in Pega Platform
using NoSQL technology. Use this option if you want to deploy your application for
customer engagement activities on inbound channels.Note: The Decision Data Store does not support multilevel decisioning.
Combined relational and Decision Data Store databases for decision
Your customer analytic data store is contained in both SQL and NoSQL data stores.
Pega Platform automatically replicates and maintains the data
stores for maximum flexibility. Use this option if you want to deploy your
application for customer engagement activities on both inbound and outbound
channels.Note: This approach does not support multilevel decisioning.