Skip to main content


         This documentation site is for previous versions. Visit our new documentation site for current releases.      
 

Pega Customer Decision Hub for Communications Data Model Guide

Updated on December 23, 2020
Note: As of version 8.5, Pega has combined the capabilities of Pega Marketing for Communications and Pega Customer Decision Hub for Communications into a unified product. To learn about the current version of the product, go to Pega Customer Decision Hub for Communications.

This guide provides information on the Pega Customer Decision Hub for Communications customer data model, which Pega provides in the form of the Customer Analytics Record (CAR). The guide is intended mainly for marketing analysts, but also for system architects and data architects.

Pega Customer Decision Hub for Communications Application Data Model Guide

The Pega Customer Decision Hub for Communications extended Customer Analytics Record (xCAR) is a multilevel, structured record of the customer data in a format optimized for performance, real-time analytics, and one-to-one marketing. xCAR provides for:

  • Faster, more accurate business decisions
  • Customer offers that are more attractive and better tailored to their needs

An xCAR record derives from a CAR. For more information, see Extending the data model in Pega Customer Decision Hub for Communications.

The further parts of this guide provide an overview of how the application retrieves and uses data from your internal and external systems, and of data storage and transformation in xCAR records in the application.

  • Next topic Extending the data model in Pega Customer Decision Hub for Communications

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us