This guide provides information on the customer analytical data model for communications, which Pega provides in the form of the extended Customer Analytics Record (CAR). By using the xCAR, you can accelerate your implementation of Pega Customer Decision Hub for the communications industry.

The guide is intended mainly for marketing analysts, but also for system architects and data architects.

The xCAR is a multilevel, structured record of the customer data in a format optimized for performance, real-time analytics, and one-to-one marketing. xCAR provides for:

• Faster, more accurate business decisions
• Customer offers that are more attractive and better tailored to their needs

An xCAR record derives from a CAR. For more information, see Extending the data model in Pega Customer Decision Hub.

The further parts of this guide provide an overview of how the application retrieves and uses data from your internal and external systems, and of data storage and transformation in xCAR records in the application.

• Extending the data model in Pega Customer Decision Hub
• Creating a discount using CAR data in Pega Customer Decision Hub
• System integration in Pega Customer Decision Hub
• Deployment options for the communications data model
• Communications data objects