Use the Call instruction with the Data-Decision-IH-Association.pySaveAssociation activity to associate IDs that are generated by external interactions through different channels and devices with a known customer ID.
- Create an instance of the Activity rule in the Dev Studio navigation panel by clicking .
- In the activity steps, enter the Call Data-Decision-IH-Association.pySaveAssociation method.
Click the arrow to the left of the
field to expand the
method and specify its parameters:
Subject ID that represents the customer ID.
Association ID that represents the ID that was captured in anonymous interactions.
Anonymous interactions can be customers' visits to a website without logging into it. Such interactions are tracked by cookie files that help to identify each customer when they log in with their known IDs (Subject IDs).
Association strength - A numeric value that can be used to establish the weight, match confidence, or relevance of the association for filtering purposes. In strategies, you can implement association strength-based filtering by adding Filter components to define logic that applies to the input data passed by Interaction history or Proposition components.
- Click Save.