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Predictive analytics

Updated on April 5, 2022

Predictive analytics predict customer behavior, such as the propensity of a customer to take up an offer or to cancel a subscription (churn), or the probability of a customer defaulting on a personal loan. Create predictive models in Prediction Studio by applying its machine learning capabilities or importing PMML models that were built in third-party tools.

You can create the following types of predictive models in Prediction Studio:

  • Binary models
  • Extended binary modelsNote: This predictive model type requires a license for extended scoring. Contact your account executive for licensing information.
  • Continuous models

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