Predictive analytics predict customer behavior, such as the propensity of a customer to take up an offer or to cancel a subscription (churn), or the probability of a customer defaulting on a personal loan. Create predictive models in Prediction Studio by applying its machine learning capabilities or importing PMML models that were built in third-party tools.

• Creating a Pega predictive model
• Importing a predictive model
• Connecting to external predictive models
• Configuring a predictive model
• Developing models
• Analyzing models
• Selecting a model for deployment
• Predictive models monitoring
• Predictive models management
• Types of predictive models

• Prediction Studio overview
• Enabling outcome inferencing