Predictive analytics predict customer behavior, such as the propensity of a customer to take up an offer or to cancel a subscription (churn), or the probability of a customer defaulting on a personal loan. Create predictive models in Prediction Studio by applying its machine learning capabilities or importing PMML models that were built in third-party tools.
You can create the following types of predictive models in Prediction Studio:
- Binary models
- Extended binary models
- Continuous models