By running simulation tests, you can examine the effect of business changes on your
decision management framework.
Additionally, you can visualize the effect to
derive useful intelligence that can help you make important business decisions. With simulation
test, you can run strategies of varying complexity on a preselected sample of customers. By
doing so, you can make millions of decisions at the same time and simulate your customers'
buying choices. When a simulation test is completed, you can visualize the results and reports
in Visual Business Director, where you can check whether the new strategy produces the expected
result. For example, you can check whether customers are offered a new phone or an Internet plan
when certain conditions that are specified in the strategy are met. You can also assess the
effect of the new product on your existing product offering.