Creating an adaptive model
Create an adaptive model to predict customer behavior. Refer to your Adaptive Model rule in a strategy to use the propensity that the model returns. When you run the strategy, adaptive models are created automatically for each unique combination of model identifiers in the Adaptive Model rule instance.
- In the navigation pane of Prediction Studio, click Models.
- In the header of the Models work area, click .
- In the Create adaptive model dialog box, enter the model Name and select the Business issue.
-
In the
Positive outcome
section, enter the customer responses to
the behavior you want to predict:
- To select an available positive outcome for the model, place the cursor in the empty field and, press Down Arrow, and click the outcome you want to use.
- To define a new positive outcome for the model, enter the outcome that you want to use.
-
In the
Negative outcome
section, enter which customer responses
represent the alternative outcome you want to predict:
- To select an available negative outcome for the model, place the cursor in the empty field, press the Down Arrow key, and click the outcome you want to use.
- To define a new negative outcome for the model, enter the outcome you want to use.
- Choose the main priority of the model:
- Transparency (Bayesian modelling), prioritizing transparency over accuracy.
- Predictive power (Gradient boosting), prioritizing accuracy over transparency (available as a Preview Release).
- In the Context section, select the applicable class of the
model by performing the following actions:
- In the Apply to field, press Down Arrow, and select application class of the model.
- In the new fields that appear, select a development branch and a ruleset.
- Confirm the new adaptive model settings by clicking Create.
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