Deployment options for the communications data model
Use the communications data model deployment with a Pega-provided relational database. By using this standard, SQL-based technology you maximize reuse and reduce implementation effort, particularly if you are deploying applications for outbound or audience-driven marketing campaigns, or multilevel decisioning (for example, strategies targeting households).
Optionally, you can use either the Decision Data Store (DDS), or combined relational and DDS databases, depending on your scenario. For more information, see Configuring the Decision Data Store service.
Decision Data Store as the default database for decision records
Your customer analytic data store is contained in Pega Platform using NoSQL technology. Use this option if you want to deploy your application for customer engagement activities on inbound channels.
Combined relational and Decision Data Store databases for decision records
Your customer analytic data store is contained in both SQL and NoSQL data stores. Pega Platform automatically replicates and maintains the data stores for maximum flexibility. Use this option if you want to deploy your application for customer engagement activities on both inbound and outbound channels.
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