The Submit for Approval action enables the user to submit their Campaigns for approval. Most Campaigns require approval before they can be executed. Users can enter a note along with their approval request.

The system automatically routes approval requests to the manager of the user’s organizational unit. In addition to adding the Campaign to the manager’s Work List, the system also notifies the manager about the approval request via email. This email contains salient Campaign details, the marketer's note, and a link to directly open the Campaign.