Aligning ad spend based on action priority
To further optimize your advertising, use a paid strategy to convey offer priority to ad platforms which can then be aligned with the willingness to pay for each individual and action as a factor in targeting individuals with actions.
Pega Customer Decision Hub Paid Media Manager User Guide
Paid strategies let you place an individual in audience based on the action selection and the priority. You can then configure this action and priority-specific audience with the appropriate max bid.
- Creating a priority-based strategy with the Strategy Builder
Rather than create a paid strategy from scratch, you can use the Strategy Builder to generate it based on one or more optimization methods.
Previous topic Responding to individual engagement on paid channels with real-time events Next topic Creating a priority-based strategy with the Strategy Builder