Skip to main content

         This documentation site is for previous versions. Visit our new documentation site for current releases.      

Aligning ad spend based on action priority

Updated on August 3, 2022

To further optimize your advertising, use a paid strategy to convey offer priority to ad platforms which can then be aligned with the willingness to pay for each individual and action as a factor in targeting individuals with actions.

Pega Customer Decision Hub Paid Media Manager User Guide

Paid strategies let you place an individual in audience based on the action selection and the priority. You can then configure this action and priority-specific audience with the appropriate max bid.

  • Previous topic Responding to individual engagement on paid channels with real-time events
  • Next topic Creating a priority-based strategy with the Strategy Builder

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us