Creating a CPC-based strategy with the Strategy Builder
To create a media strategy which prioritizes paying for clicks based on how much they increase the individual’s propensity to accept the offer, use the Strategy Builder.
Pega Customer Decision Hub Paid Media Manager User Guide
- In the Pega Customer Decision Hub portal, click .
- Click .
- Enter the strategy name, for example, CPC Based Targeting.
- In the Purpose section, click Configure.
- Select the Paid optimization objective.
- Click Apply.
- In the Optimization section, select Destination specific optimization.
- Select CPC.
- Optional: Click Add bidding result to specify another bidding model. This can be used to define different bidding models for different paid destinations.
- To edit the default name for each audience, click Edit naming.
- Select the strategy in the Next-Best-Action Designer.
- In the Pega Customer Decision Hub portal, click .
- In the Media strategy section, click Configure.
- Select the strategy which you created.
- In the Paid destinations section, for each paid destination, select the type of bidding results.
Result: When the selected strategy runs, the audiences it creates in
the destination platform indicate how much the click from an individual in that audience
would increase the individual's priority to accept the offer. High-priority audiences
have higher expected business value, and therefore you may be willing to set a higher
max bid for their interactions. 
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