You can use the sample marketing data as a starting point to create customer segments to target specific audiences. For example, you can create campaigns to target patients or members who are at risk for chronic conditions such as diabetes, heart disease, or asthma. You can use the resulting segmentation in healthcare campaigns to deliver preventative care planning or outreach campaigns which can then provide better care and reduce costs.

1. In the header of Dev Studio, click ConfigureApplicationDistributionImport.
2. Click Local file, browse for the ResourceKit\PCM_MarketingSampleData.jar file that is on the distribution media, and then click Next.
3. Ensure that the Enable advanced mode to provide granular control over the import process check box is not selected, and then click Next to import the jar file.
4. Click Automatic: for schema changes, and then click Next.
5. Click Done.