Pega Customer Decision Hub for Communications supports two types of service bundles that customers can acquire: advertised and personalized.

Advertised bundles

Advertised bundles are static and have the structure of master actions that contain child actions. These bundles can be dual play, triple play, or quad play, depending on the number of actions that they include.

For example, if a bundle contains three actions, it is called triple play.

Personalized bundles

Personalized bundles are created by the customers as they move through the interface and select from the available actions.

Both types of bundles are managed by the strategy rule and the real-time container.