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Updated on January 22, 2021

Segments provide the capability to identify a specific group of customers and to use this group as the audience in campaign execution, Next-Best-Action outbound runs, and simulations.

You can define segments for customers who share certain predefined criteria, for example, location or purchase history. You can also directly import existing customer lists. After creating a segment, you can use it to target your marketing efforts on owned and paid channels, or set up an exclusion list for customers who opted out of receiving notifications.

You can use segments to set up different Next-Best-Action schedules for different groups of customers. For example, you can configure one group of customers to receive Next-Best-Action decisions every day, and another - every week.

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