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Negotiation strategies in a Pega Customer Decision Hub implementation for communications
An implementation of Pega Customer Decision Hub™ for communications employs personalized and advertised offer bundles. Bundles include services such as TV, internet, phone, mobile, and so on. Advertised bundles are pre-configured and are readily available for the customer. Personalized bundles are created during an interaction with the customer by adapting to the answers that the customer gives to a set of questions. The application includes Pega-provided strategies for acquisition and retention scenarios in the negotiation journey.
Real-time containers and strategies
The following real-time containers are used by the negotiation journey:
|1||Next Best Action||NBA_TopLevel||Determines the Next Best Action|
|2||Retention Offers||RetentionAllOffers||Returns prioritized offers for retention|
|3||Retention Bundles||RetentionBundles||Returns prioritized bundles for retention|
|4||Acquisition Offers||AcquisitionAllOffers||Returns prioritized offers for acquisition|
|5||Acquisition Bundles||AcquisitionBundles||Returns prioritized bundles for acquisition|
|6||Budget||NegotiationBudget||Returns the budget for Bundle Negotiator|
|7||Acquisition Offers Search||AcquisitionOffersSearch||Used when customers search for acquisition offers|
|8||Retention Offers Search||RetentionOffersSearch||Used when customers search for retention offers|
|9||Current Bundle||CurrentHoldings||Returns the Product Holdings offers for retention|
|10||NBA Recommendations||AcquisitionAllOffers||Provides the Next Best Plan while hovering over categories in Needs Assessment for Acquisition|
|11||Retention NBA Recommendations||RetentionAllOffers||Provides the Next Best Plan while hovering over categories in Needs Assessment for Retention|
Starting in version 8.5, Pega Customer Decision Hub is Pega's main solution for one-to-one customer engagement, combining the features available in previous versions of Pega Marketing™ and Pega Customer Decision Hub with many new features. Pega Marketing is no longer available as a separate product.
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