Negotiation strategies in a Pega Customer Decision Hub implementation for communications
An implementation of Pega Customer Decision Hub™ for communications employs personalized and advertised offer bundles. Bundles include services such as TV, internet, phone, mobile, and so on. Advertised bundles are pre-configured and are readily available for the customer. Personalized bundles are created during an interaction with the customer by adapting to the answers that the customer gives to a set of questions. The application includes Pega-provided strategies for acquisition and retention scenarios in the negotiation journey.
Real-time containers and strategies
The following real-time containers are used by the negotiation journey:
| Id | Real-Time Container | Strategy | Usage |
|---|---|---|---|
| 1 | Next Best Action | NBA_TopLevel | Determines the Next Best Action |
| 2 | Retention Offers | RetentionAllOffers | Returns prioritized offers for retention |
| 3 | Retention Bundles | RetentionBundles | Returns prioritized bundles for retention |
| 4 | Acquisition Offers | AcquisitionAllOffers | Returns prioritized offers for acquisition |
| 5 | Acquisition Bundles | AcquisitionBundles | Returns prioritized bundles for acquisition |
| 6 | Budget | NegotiationBudget | Returns the budget for Bundle Negotiator |
| 7 | Acquisition Offers Search | AcquisitionOffersSearch | Used when customers search for acquisition offers |
| 8 | Retention Offers Search | RetentionOffersSearch | Used when customers search for retention offers |
| 9 | Current Bundle | CurrentHoldings | Returns the Product Holdings offers for retention |
| 10 | NBA Recommendations | AcquisitionAllOffers | Provides the Next Best Plan while hovering over categories in Needs Assessment for Acquisition |
| 11 | Retention NBA Recommendations | RetentionAllOffers | Provides the Next Best Plan while hovering over categories in Needs Assessment for Retention |
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