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Pega Customer Decision Hub for Communications Reference Materials

Updated on September 10, 2021

Pega Customer Decision Hub™ is a comprehensive one-to-one customer engagement application that you can implement for the communications industry. The application provides features to personalize customer engagements across all inbound and outbound channels, dynamically manage omni-channel conversations from action design to fulfillment, drive revenue growth, retain customers, increase customer lifetime value (CLV), and manage investment budget.

Pega Customer Decision Hub increases the prospect conversion rate and the communication service provider's average revenue per user (ARPU) by using AI to suggest the best action to the customer at the right time, reduces the churn rate by pro-active retention, and increases campaign effectiveness by providing the prospects with personalized bundles and actions.

In version 8.6, the capabilities of the Pega Customer Decision Hub™ for Communications application (earlier Pega Marketing™ for Communications) are merged with Pega Customer Decision Hub. You can implement Pega Customer Decision Hub for communications by adding components. For more information, see Communications and financial services applications merged with Pega Customer Decision Hub.

Starting in version 8.5, Pega Customer Decision Hub is Pega's main solution for one-to-one customer engagement, combining the features available in previous versions of Pega Marketing™ and Pega Customer Decision Hub with many new features. Pega Marketing is no longer available as a separate product.
  • Next topic Negotiation strategies in Pega Marketing for Communications 7.4

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