Introduction to the Pega Next-Best-Action Advisor component

• Pega Next-Best-Action Advisor empowers your customer service agents to use the power of Pega Customer Decision Hub real-time decisioning capabilities, AI, data and analytics in their interactions with customers. Pega Next-Best-Action Advisor guides the agents via a constant stream of next-best-action recommendations, helping them pivot from selling, to serving, to retaining based on each customer’s unique situation. Those next best actions are designed to improve offer conversion, reduce customer churn, and help you transform from a cost-center to a revenue generator. The Pega Next-Best-Action Advisor component accelerates the process of connecting your Pega Next-Best-Action Advisor and Pega Customer Decision Hub applications by providing a guided path through the necessary setup and configuration.