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Extending the behavioral data class

Updated on October 19, 2020

Extend the existing PegaMarketingFS-Data-Customer-BehavioralData class to support the loading of real-time customer events that empower decisioning.

Behavioral data is data that is collected during real-time banking activity conducted by a customer through any digital channel, for example, a web page or a mobile app. Behavioral data stores customer actions, such as visiting a mortgage page or viewing their account balance.

    Note: This procedure applies for the Decision Data Store (DDS) implementation only. For more information, see "Deployment options available for the customer analytical data store" in the Pega Customer Decision Hub for Financial Services 8.5 Application Data Model Guide.

  1. Define the structure for the behavioral data class:
    1. Specify the real-time event properties.
    2. Ensure that the class structure meets the following requirements:
      • The property name starts with a period.
      • The property ID does not exceed 27 characters.
  • Previous topic Setting the context for your multilevel decisioning accounts and context class
  • Next topic Setting the context for your behavioral data class

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