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Increased flexibility and accuracy for next-best-action arbitration

Updated on August 28, 2020

To ensure that a next best action selects only highly relevant actions and treatments, you can now specify minimum propensity thresholds on the Arbitration tab of Next-Best-Action Designer. Actions and treatments that do not meet these thresholds are not presented to customers. You can also further increase the flexibility of your next-best-action targeting by creating custom predictions for action and treatment propensity.

For more information, see "Arbitration" in the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.

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