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Getting started with Next-Best-Action

Updated on August 3, 2022

Define the structure for your business and the actions you want to engage with your customers. Actions, previously referred to as propositions or offers, are the messages you want to communicate to your customers. They are organized into your business structure.

Pega Customer Decision Hub Implementation Guide

You can define your business structure by using the Next-Best-Action Designer. Next-Best-Action Designer provides an easy to use, guided way to define, manage and monitor your next-best-actions across your inbound and outbound channels.

For more information, see "Understanding Next-Best-Action Designer basics" in the Pega Customer Decision Hub User Guide on the Pega Customer Decision Hub product page.

Perform the following tasks to configure the business hierarchy:

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