Paid Media Manager extends Next-Best-Action to modern digital advertising platforms, such as Facebook Ads and Google Ads. Each individual's Next-Best-Action is communicated through audiences on ad platforms. To implement Paid Media Manager in your organization, you must start by configuring the connection to the paid destination.

• Configuring CRM-based connections to paid destinations
• Configuring web-based and DMP connections to paid destinations
• Enabling elastic search for Paid Media Manager
• Enabling the offline conversion job scheduler for Paid Media Manager