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Configuring Facebook Ads destinations

Updated on August 3, 2022

Facebook Ads destinations enable ads to be targeted on Facebook, Instagram, Messenger, and third party apps and websites. Paid Media Manager can leverage information on known individuals (for example, their email, phone number, device ID, and so on) to target these ads based on Next-Best-Action, and also segment eligibility. Paid Media Manager integrates directly with Facebook Ads and the Facebook Custom Audience API.

  1. Create a Facebook App to access the Facebook Marketing API. For more information, see Creating a Facebook Ads app and credentials and Submitting a Facebook app for review.
  2. Configure the connection to a Facebook Ads destination in Pega Customer Decision Hub. For more information, see Configuring Facebook Ads destinations in Paid Media Manager.
  • Previous topic Mapping individuals to paid destinations with CRM attributes
  • Next topic Creating a Facebook Ads app and credentials

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