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Configuring Google Ads destinations in Paid Media Manager

Updated on August 3, 2022

After you configure the Google Ads account and credentials, use them to configure the connection to a Google Ads destination in Paid Media Manager.

  1. Log in to Pega Customer Decision Hub as an operator with access to App Studio.
  2. In App Studio, click SettingsChannelsPaid MediaGoogle Ads, as in the following figure:
    Accessing the Paid Media landing page
    Accessing the Paid Media landing page
  3. Click Add destination.
  4. Fill out the required fields, such as the destination name, as well as the developer token and OAuth credentials that you created in Google Ads.
    For more information about the credentials and developer token, see Creating a Google Ads account and credentials.
  5. Click Grant Access and authenticate in the pop-up window.
    Result: This generates the authentication token for OAuth.
    Note: If an error message shows during the authentication process, close the pop-up window and authenticate again. To provide a more detailed error message for users who might encounter the issue, open the OAUTH2 service package in Dev Studio and change the Service access group value to PegaNBAM:Agents.
  6. In the Field mapping section, map destination API properties to Pega Customer Decision Hub properties.
    1. Map the Google Ads Email (EMAIL) parameter to a property.
    2. Optional: Map the Google Ads Phone (PHONE) property to a property.
      Note: Mapping multiple properties makes it possible to generate higher match rates and reach more individuals.
    3. To target individuals based on their device ID, configure the additional settings in the Device configuration section.
    For more information about PII mapping, see Mapping individuals to paid destinations with CRM attributes.
  7. In the Google Ads assets generation section enable automatic campaign generation for Google Ads.
  8. Click Apply.
What to do next:
Note: If you get a USER_PERMISSION_DENIED error after completing all the steps, go to your Google Ads account and click TOOLS & SETTINGSAccess and security. In the USERS section, verify that the email ID used for granting access is listed. If not, add the email, and then click SettingsRevoke accessGrant accessApply again.

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