After you configure the Google Ads account and credentials, use them to configure the connection to a Google Ads destination in Paid Media Manager.
- Log in to Pega Customer Decision Hub as an operator with access to App Studio.
- In App Studio, click , as in the following figure:
- Click Add destination.
- Fill out the required fields, such as the destination name, as well as the
developer token and OAuth credentials that you created in Google Ads.For more information about the credentials and developer token, see Creating a Google Ads account and credentials.
- Click Grant Access and authenticate in the pop-up window.
Result: This generates the authentication token for OAuth. Note: If an error message shows during the authentication process, close the pop-up window and authenticate again. To provide a more detailed error message for users who might encounter the issue, open the OAUTH2 service package in Dev Studio and change the Service access group value to PegaNBAM:Agents.
- In the Field mapping section, map destination API
properties to Pega Customer Decision Hub properties.
For more information about PII mapping, see Mapping individuals to paid destinations with CRM attributes.
- Map the Google Ads Email (EMAIL) parameter to a property.
- Optional: Map the Google Ads Phone (PHONE) property to a
Note: Mapping multiple properties makes it possible to generate higher match rates and reach more individuals.
- To target individuals based on their device ID, configure the
additional settings in the Device configuration
section. For more information, see Enabling device ID targeting for Google Ads.
- In the Google Ads assets generation section enable
automatic campaign generation for Google Ads. For more information, see Streamlining Campaign Generation for Next-Best-Action Paid Audiences.
- Click Apply.