Next-Best-Action Designer provides a single interface for managing your 1:1 customer engagements across all your inbound and outbound channels. Next-Best-Action Designer provides five steps to defining and managing your next best actions, starting with defining the business structure so users can manage the specific outcomes and sub-categories for their actions. With a business structure in place, marketers can then define any limits on their communications to ensure they do not over-communicate or over-expose an actions or group of actions to customers. Engagement policies ensure that only eligible, applicable and suitable actions are considered and then priority ranked as part of the arbitration process. Once defined, these next-best-actions get triggered and initiated on the enabled and configured channels.