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Next-Best-Action engagement strategies

Updated on January 22, 2021

Customer-centric approach to customer engagement that combines traditional business rules with predictive and adaptive analytics to provide real-time and batch marketing actions and treatments to drive customer lifetime value. This includes the capabilities to allow marketers to create a cross-channel engagement strategy that continuously look at customer history and many different customizable attributes to determine the top action, best time, specific treatment, and best channel to interact with customers and prospects.

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