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Paid Media Manager

Updated on January 22, 2021

Paid Media Manager extends Next-Best-Action to paid channels including Facebook Ads, Google Ads, and LinkedIn Ads. Which action or actions to show advertisements for to each individual can now be decisioned on based on sophisticated strategies and AI. The full fidelity of enterprise data within the firewall can be safely leveraged to power these paid decisions just as they do on owned channels.

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