A treatment represents how the action is presented and experienced by a customer in a specific communication channel.

Pega Customer Decision Hub supports all the most common types of treatments, including email, SMS, push notification, mobile, web, and others. An example of an email treatment is shown in the following screenshot.

Treatments can be customized and associated with specific eligibility conditions. For example, it is possible to specify that a specific treatment should only be used for customers who have downloaded your mobile app.