The table below presents an example list of common use cases. Each represents a scenario in which a customer may utilize Pega Customer Decision Hub to achieve a business objective:
Pega Customer Decision Hub use cases
|The application provides the agent with the tools to ensure that they understand the value of the customer and the best options to retain customers who are looking to churn.
|Next Best Offer prioritized ranking is supported by all the necessary arguments and collateral to convert the opportunity.
|This engagement type takes a more consultative approach to selling by putting the customer in charge of the conversation while ensuring that the negotiation stays within the budgets calculated for this customer.
|Product/Service Usage Stimulation
|Communicating to customers proactively to entice or stimulate product or service usage. Calculating the right incentive for each customer will ensure a higher conversion rate.
|Targeting customers who are approaching key product events to ensure they remain loyal customers.
|Newsletter, Article, Content Marketing
|Driving traffic to landing pages or microsites to capture customer details and fuel lead capture and conversion processes.
|Significant Event/Anniversary Communication
|Daily Campaigns that seek out customers with important anniversary dates with specific, personalized messages, for example, Birthday Campaign.
|Either direct to customers or via prospect lists to drive growth of the customer base.
|Initial communications focusing on things like Welcome packs, Sign-up for Auto-Pay, Payment reminders, and product and service awareness.
|Product and service promotions to generate awareness or education to support or coincide with product launches.
|Targeting customers who partially engaged on with appropriate messaging to reinforce the features and benefits.
|Capturing customer details and other related data items and using these to trigger other marketing messages to create the potential for very high visibility and visibility of the company messages.
|Incentive-Driven, Game-Oriented Marketing
|Using what we know to tailor individual communications for each customer to ensure they are relevant, timely, and appropriate.
|Keeping organizations in the mind of the customer at relevant times of the year.
|By packaging up multiple actions within a parent action, bundling enables organizations to communicate a tailored package of actions to each customer.
|Target customers based on their location using Geofence functionality.
|Event initiated/Trigger marketing
|Respond to real-time marketing opportunities by pushing relevant actions to customers.