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Prediction Studio enhancements

Updated on January 22, 2021

Create predictions in Prediction Studio

Predict customer behavior and business events by creating predictions. To create a prediction, you answer a series of questions about what you want to predict. For example, you can create a prediction to determine the likelihood of customer churn.

Predictions for long-term business outcomes

Prediction Studio now offers predictions that calculate the probability of your customer performing two subsequent actions, one resulting from the other. For example, you can predict how likely your customer is to click a web banner, and then accept the corresponding offer.

For more information, see Predicting customer behavior and business events.

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