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Paid Media Manager enhancements

Updated on August 22, 2022

In Pega Customer Decision Hub 8.7, Paid Media Manager provides the option to optimize ad spend with paid tactics.

Pega Customer Decision Hub Release Notes

Optimize your ad spend with paid tactics

Paid Media Manager provides the option to use paid tactics, that is, actionable recommendations that help you optimize the ads that are associated with an action on a specific advertising destination. The recommendations indicate whether a particular tactic is likely to be successful for the specific ad collection. For example, you can verify whether setting the bids to get the most conversions might result in optimizing the ad spend. In this way, tactics help connect your existing first-party decision management with your ad spend on paid channels, and surface valuable opportunities to optimize the ad spend by focusing on approaches that are likely to be successful.

Prioritized tactics on the Tactics landing page
Tactics landing page showing a list of prioritized tactics for ad collections

Note: The Paid Tactics functionality is available in Pega Customer Decision Hub as an early preview release. Further development is planned for future versions of the product.

For more information, see Understanding paid tactics.

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