Paid Media Manager enhancements
In Pega Customer Decision Hub 8.7, Paid Media Manager provides the option to optimize ad spend with paid tactics.
Optimize your ad spend with paid tactics
Paid Media Manager provides the option to use paid tactics, that is, actionable
recommendations that help you optimize the ads that are associated with an
action on a specific advertising destination. The recommendations indicate
whether a particular tactic is likely to be successful for the specific ad
collection. For example, you can verify whether setting the bids to get the most
conversions might result in optimizing the ad spend. In this way, tactics help
connect your existing first-party decision management with your ad spend on paid
channels, and surface valuable opportunities to optimize the ad spend by
focusing on approaches that are likely to be successful.
For more information, see Understanding paid tactics.
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