Skip to main content

         This documentation site is for previous versions. Visit our new documentation site for current releases.      

Action Scoring (ActionLevelPropensity) strategy

Updated on August 4, 2022

The ActionLevelPropensity strategy is responsible for applying an adaptive model for each action and calculating the propensity across eligible channels.

Pega Customer Decision Hub
ActionLevelPropensity strategy

This strategy first expands the number of actions by the number of active and eligible channels using the CreateEligibileChannels strategy.

Actions can be designated as transactional in nature, i.e. they are always intended to be delivered and do not require any arbitration. Transactional actions are filtered out and bypass analytics processing.

Non-transactional actions are directed to the PredictActionPropensity Prediction strategy, and then to the ActionLevelPropensityExt extension point sub-strategy.

Finally, the actions are divided into adaptive and non-adaptive streams based on the ApplyAnalytics property, and the non-adaptive stream sets the propensity based on the action starting propensity, whereas for the adaptive stream these values are calculated by the PredictActionPropensity strategy.

  • Previous topic NBA Strategy framework components: Action scoring through to control group handling
  • Next topic Expand Actions by Active Channels (CreateEligibileChannels) strategy

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us