The Outcome optimization section for Self-Optimizing Campaigns allows you to select a metric that should be used to monitor and improve campaign performance. For example, select Conversion Rate to prioritize actions by the ratio of actions sent to actions accepted. This optimizes the campaign to prioritize actions that will lead to higher conversions. Only rate metrics can be used to optimize outcomes.
- In the Outcome optimization section, click Configure.
- In the Configure Outcome optimization pane, click Configure to select a rate metric. See Using a configuration modal window for details on using the Configure Metrics window.