Skip to main content

         This documentation site is for previous versions. Visit our new documentation site for current releases.      

Intelligent Segmentation

Updated on August 4, 2022

Intelligent segmentation assembles recommended criteria from statistical analysis of various input sources and ranks them according to how well they do at predicting certain outcomes. This helps the marketer to identify groups of customers, form Segments, and use them without the need for guess work.

Pega Customer Decision Hub

Intelligent segmentation is supported by Analysis Projects, which create a set of predictors based on samples of the main customer data. Intelligent segmentation also uses sampling strategies to optimize the processing involved in discovering these predictors.

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best. is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us