Self-Optimizing Campaigns provide an intuitive user experience that automates the process of splitting a campaign into a series of waves and leveraging the power of adaptive analytics to automatically learn which actions appeal to your customers the most.

By continuously monitoring and applying the learning from previous waves to the next wave, Self-Optimizing Campaigns deliver incremental lift and improved outcomes across the entire campaign.

This chapter includes the following sections that explain various aspects of Self-Optimizing Campaigns:

• Creating a Self-Optimizing Campaign
• Self-Optimizing Campaign configuration