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Setting Propensity Thresholds

Updated on August 4, 2022

Propensity Thresholds are a means of setting a minimum value for the adaptive model propensity below which actions or treatments will not be considered for arbitration.

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Such thresholds can be set in a hierarchical fashion with more granular values taking precedence, the hierarchy is shown below.

  • Direction
  • Channel
  • Issue
  • Group
  • (Action) Name
  • Treatment

So, for example, if a threshold of 0.6 is set for the Outbound direction, and 0.7 is set for Outbound and the Email channel, 0.7 would be used for Email, and 0.6 for any other outbound channel that had not been explicitly set.

  • Previous topic NBA Strategy framework components: Propensity Thresholds, Action Limits and Bundling
  • Next topic Propensity Threshold Use Cases

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