Setting the under-served threshold
Value Finder identifies customers as under-served if the propensity of all the actions or treatments available to a customer is below the configured threshold propensity. To provide a convenient starting point, on first analysis, the propensity threshold value is chosen in such a way that 1 out of 20 customers is defined as under-served.
You can change the propensity threshold according to your business definition of under-served customers and then re-run the Value Finder analysis.
Pega Customer Decision Hub
- Log in to the Pega Customer Decision Hub portal.
- In the navigation pane of the Pega Customer Decision Hub portal, click .
- Run a simulation.For more information, see Running Value Finder simulations.
- Click the Properties icon under Under-served threshold.
- In the Configure under-served threshold window, use the
slider to select the maximum propensity at which to determine under-served
customers.Value Finder identifies customers with a propensity that is lower than the configured threshold as under-served, and customers with a higher propensity as well-engaged.
- Click Submit.
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