Testing Next-Best-Action configuration with audience simulations
You can improve the performance of your Next-Best-Action Strategy by testing the configuration of engagement policies against simulated audiences. In this way, you can check how many potential actions are filtered out by each component of the policy, and discover if a particular criterion is too broad or too narrow for your requirements.
Pega Customer Decision Hub
- On the Engagement policy tab, click the name of any group, or click All groups to run the simulation for all issues and groups in your business structure.
- Click .
- In the Audience simulation section, select or create a
simulation with which you want to test the proposition filter:
- To use an existing simulation, select the simulation in the Simulation list.
- To create a new simulation, click Create simulation, and then select the audience to use for the simulation.
- After the simulation test finishes, analyze the results to see what percentage of the audience would receive each action according to the current engagement policies.
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