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Understanding the Next-Best-Action strategy framework

Updated on August 4, 2022

The Next-Best-Action strategy framework is shipped with Pega Customer Decision Hub and provides the best practice for implementing enterprise-level next-best-action.

Pega Customer Decision Hub
The strategy framework is applied to the top, issue or group level of the business hierarchy after you define a trigger in the Channels tab of Next-Best-Action Designer. Each trigger generates a strategy which references the correct level of the business structure, imports the actions, and applies the Eligibility, Applicability, and Suitability rules. The strategy then passes these results to the strategy framework for processing.

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Pega Customer Decision Hub 8.5 Decision Management

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