In the Pega Customer Decision Hub, Next-Best-Action provides automated decisions based on predictive analytics, adaptive analytics, and traditional business rules. With the Next-Best-Action Designer, you can define Next-Best-Action decisions and requirements which apply to the whole organization, or to specific business issues or groups.
Pega Marketing 8.3 introduced the new Next-Best-Action Designer version 2. Pega Customer Decision Hub 8.5 expanded the capabilities of Next-Best-Action Designer version 2 by adding enhancements that support multilevel context decisioning. If you defined Next-Best-Action using one of the previous versions of Next-Best-Action Designer, you can continue to use the legacy configuration. However, to benefit from the new features, update your Next-Best-Action configuration.