A Geofence is a virtual boundary around a particular location. You can define Geofences in the system and then use them to trigger Events. For example, a customer entering (or nearing) a store could trigger the Geofence for that store. This could in turn trigger an Event whereby the customer is presented with an appropriate action. You can also reference Geofences in strategies and can harness this to determine the most relevant action for a particular customer.

Geofences are accessible in the Pega Customer Decision Hub portal, via: ContentReal-Time ArtifactsGeofences.

The Geofences landing page provides a quick overview of the various fences configured in the application. The Geofence rule can be opened by double-clicking the Geofence row.

• Understanding geofences
• Creating a geofence
• Importing geofences
• Associating a real-time event with geofences
• Understanding geofence services
• Understanding the Preferred Geofences services
• Understanding the Detect/Trigger services