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Additional NBA Strategy framework components

Updated on August 4, 2022

The following features in the Next-Best-Action Designer Framework are driven by Decision Data Rules (DDRs) which need to be configured directly by the user.

Pega Customer Decision Hub
Propensity Thresholds
Define which actions should not be considered for arbitration.
Action Limits
Define which actions should be eliminated after arbitration..
Arbitration Influencers
Define how action outcomes will influence future arbitration.
Journey Upweighting
Define weight adjustment properties for Journey Stages.

Each of these features is described in more detail in their separate sections.

  • Previous topic NBA Strategy framework components: Final Action Limits and Bundling strategy
  • Next topic Setting Propensity Thresholds

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