Additional NBA Strategy framework components
The following features in the Next-Best-Action Designer Framework are driven by Decision Data Rules (DDRs) which need to be configured directly by the user.
Pega Customer Decision Hub
- Propensity Thresholds
- Define which actions should not be considered for arbitration.
- Action Limits
- Define which actions should be eliminated after arbitration..
- Arbitration Influencers
- Define how action outcomes will influence future arbitration.
- Journey Upweighting
- Define weight adjustment properties for Journey Stages.
Each of these features is described in more detail in their separate sections.
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