The following table shows the best practice business structure for a Financial Services application.
|Recommendations for customers who are currently in arrears, or are at high risk or entering arrears.
|Recommendations for customers at risk of entering arrears.
|Recommendations for customers in arrears.
|Personalized repayment plans based on outstanding balance and credit risk. Includes logic to determine if interest or principal forgiveness is appropriate.
|Servicing activities appropriate for or pending with this customer as this time.
|Account-related servicing recommendations for the customer.
|Customer-related servicing recommendations.
|Retention actions for customers with a high churn risk (that is, likely to close account or reduce business with the bank).
|The customer is at high risk of reducing product holdings, or reducing engagement with the bank.
|The customer has shown a reduced activity with the bank, or closed an account.
|Sales offers and messages for customers and prospects. This includes upsell, cross-sell, and standard messages.
|Specific offers for collateralized loans in real estate.
|Specific offers for collateralized loans for automobiles and other transport.
|Non-collateralized loans for individuals (not corporations).
|Credit card offers for individuals (not corporations).
|Savings, checking, and other deposit account offers.
|Insurance products (applicable outside North America).
|Investment product offers.
|Product packages for customers who are candidates for right-sizing (that is, bundling, increasing share of wallet).
|The primary product is a home loan with ancillary products.
|The primary product is an auto loan with ancillary products.
|The primary product is a credit card with ancillary products.
|The primary product is a deposit account with ancillary products.
|The primary product is insurance with ancillary products.
|The primary product is an investment offer with ancillary products.
|Messages that enhance customer engagement by highlight the benefits of current product holdings.
|General messages for customer engagement.
|Messages to increase customer engagement with home loan products.
|Messages to increase customer engagement with auto loan products.
|Messages to increase customer engagement with credit card products.
|Messages to increase customer engagement with deposit account products.
|Messages to increase customer engagement with investment products.