Marketers can start configuring the Campaign right from the Create a campaign screen. Once the Campaign has been created, they can use the Edit button to go into edit mode and make further updates to the Campaign's configurations.
As the user updates the Campaign's configuration, the updated values are displayed in the overview pane on the right. This pane provides an overview of the Campaign's various configurations. The overview pane is displayed at all times and includes links to open relevant artifacts.
A sample configured Campaign is shown below:
The following sections provide details on the steps involved in configuring a Campaign:
- Specifying Details
- Specifying Goals
- Selecting a Strategy
- Selecting an Audience
- Configuring Campaign Engagement
- Selecting a Constraint