Skip to main content


         This documentation site is for previous versions. Visit our new documentation site for current releases.      
 

Configuring audience driven targeting

Updated on August 4, 2022

To configure audience driven targeting, select one or more Segments to represent the starting audience targets, then configure how each Segment should be used by the Strategy that you are creating.

Pega Customer Decision Hub
  1. In the Targeting approachAudience section, click Configure.
  2. In the Configure Audience window, click a Segment which you want to use as audience for this targeting approach, then click Apply. For more information about the window, see the Using a Configuration Modal Window appendix.
  3. Click Assign actions.
  4. In the Configure actions window, click the action or actions that you want to apply to customer entities in the selected Segment, and then click Apply. For more information about the window, see the Using a Configuration Modal Window appendix.
    Note: The list only shows actions from the same business groups that you selected for the objective. For more information, see Configuring the Fixed or Dynamic Action Bundle objective or Configuring the Paid Optimization objective.
  5. Optional: Assign different actions to customer entities from your starting Segment, based on other Segments that the customer entities also belong to. For example, you can start with a large Segment called Strategy Audience , split that Segment into  Business Customers and Individuals , and then assign different actions to each under the same Strategy.
    1. Click ActionsSplit by segment by the name of a Segment that you selected in step 2. The Configure Audience pop-up window appears. For more information about the window, see the Using a Configuration Modal Window appendix.
    2. Select one or more Segments and then click Apply . The selected Segments appear as new rows under the Segment that you selected in step 2.
    3. For each of the selected Segments, click Assign actions , select the action or actions that you want to apply to customer entities in the selected Segment, and then click Apply.
  6. Optional: To remove a Segment from the targeting approach, click ActionsRemove by the name of a Segment.
  7. Optional: Repeat steps 1-5 to add more Segments to the targeting approach.
  • Previous topic Configuring the Fixed or Dynamic Action Bundle objective
  • Next topic Configuring analytics driven targeting

Have a question? Get answers now.

Visit the Support Center to ask questions, engage in discussions, share ideas, and help others.

Did you find this content helpful?

Want to help us improve this content?

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice
Contact us