Creating a CPC-based strategy with the Strategy Builder
To create a media strategy which prioritizes paying for clicks based on how much they increase the individual’s propensity to accept the offer, use the Strategy Builder.
Pega Customer Decision Hub
- In the Pega Customer Decision Hub portal, click .
- Click .
- Enter the strategy name, for example, CPC Based Targeting.
- In the Purpose section, click Configure.
- Select the Paid optimization objective.
- Click Apply.
- In the Optimization section, select Destination specific optimization.
- Select CPC.
- Optional: Click Add bidding result to specify another bidding model. This can be used to define different bidding models for different paid destinations.
- To edit the default name for each audience, click Edit naming.
- Select the strategy in the Next-Best-Action Designer.
- In the Pega Customer Decision Hub portal, click .
- In the Media strategy section, click Configure.
- Select the strategy which you created.
- In the Paid destinations section, for each paid destination, select the type of bidding results.
Previous topic Reduce wasted ad spend based on the predicted value of a click Next topic Prospecting with Next-Best-Action paid audiences